In the 2000s, people received less than 20 emails per day on average.
Now, an average person receives 121 promotional emails daily – excluding emails from friends and family or emails they wanted to receive.
This industry is growing at 3% every year.
Emails are huge.
Your mother didn’t care much about her email address, you do, and your children will even more.
Why am I babbling about emails today?
It’s because today’s story is about a company that helps you organize your emails.
The story starts with Yaro’s own struggle with email overload. Yaro is the founder who created the company we’ll discuss in a moment.
Feeling bogged down by constant emails as a busy entrepreneur, he hired an assistant to manage his inbox.
Life improved dramatically.
Email management can cause anxiety for many people (including me), and when Yaro found a solution with an assistant, he thought of a brilliant idea.
What if I offer it as a service to other people?
And that’s exactly what he did.
He created this: https://inboxdone.com/
The purpose of Inbox Done is simple.
They provide a virtual assistant who will read your emails, reply to emails, and notify you only about what you need to know.
As we all know, creating a business is easy. The main difficulty is marketing it, and Yaro faced the same obstacle.
This is what Yaro’s marketing looked like (nothing magical, pretty straightforward):
Content Marketing: Yaro primarily relied on content marketing in the early stages. He created valuable blog posts and articles related to productivity and email management, attracting potential clients looking for solutions. If you go to his website, you will find some of the blog posts he wrote about email management.
Building an Email List: He captured leads through opt-in forms on his blog, offering free resources like ebooks or webinars in exchange for email addresses. This allowed him to nurture leads and promote Inbox Done directly.
Leveraging Social Media: He actively engaged on platforms like Twitter, sharing relevant content and interacting with potential customers.
Paid Advertising: As Inbox Done grew, Yaro started using paid advertising platforms like Twitter Ads to reach a wider audience with targeted campaigns.
Affiliate Marketing: He partnered with other bloggers and influencers in the productivity space, offering them commissions for promoting Inbox Done to their audience.
I checked all of his marketing and social channels, and it’s clear that no one platform drives his traffic; it’s a mix of everything.
He doesn’t have millions of followers on one platform driving the bulk of the revenue.
Oh, wait, I didn’t tell you about the revenue.
They make approximately $1 million USD per year (yup!).
And the traffic comes from everywhere.
There are two things that I love about this business.
The LTV of a customer is extremely high. Once someone joins and receives good service, the chance of them leaving is very low.
The price is high as well. It starts from $1,395 USD per month (that’s their lowest price) – which is certainly not cheap.
That’s exactly why, even though it’s a very small market, the value of the business seems high.
I really enjoyed learning about Inbox Done, and it gave me the same realization again.
Businesses are everywhere.
You just need to identify a problem and jump in.
I’ll leave you with that.
